COVID-19 Vaccine Project

Working towards improving the health outcomes for Black communities, in particular youth, during the COVID-19 pandemic. 

Funded by the Government of Canada.

Evidence from the latest Statistics Canada data suggests that Black Canadians are the population most affected by the health consequences of COVID-19, including mortality. It also demonstrates that Black populations have lower rates of intending to get vaccinated. 

The FBC in collaboration with the Government of Canada worked to improve the health outcomes for Black communities during the pandemic by supporting the creation and dissemination of culturally appropriate COVID-19 information. It was important that Black communities take the lead in designing and sharing critical public health information related to the pandemic and the vaccine. This could help generate a shift in attitudes and behaviours especially when culturally compelling communication products are designed by and for the communities.

Project Goals:

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    Allow Black communities take the lead in designing and sharing critical public health information related to the pandemic and the vaccine

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    Utilize our social media platforms to distribute and amplify content, increase awareness about the vaccine and encourage the Black community to get vaccinated.

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    .Educate Black Canadians on vaccinations, and decrease vaccine hesitancy within the Black community

    Evidence from Statistics Canada data suggests that Black Canadians are the population most affected by the health consequences of COVID-19, including mortality. It also demonstrates that Black populations have lower rates of intending to get vaccinated.

    Overview

    The Federation of Black Canadians (FBC) being a national NFP was in a very strategic position to use its reach out across Canada to provide accurate information, support the community, and have discussions on COVID-19 around the affect on the Black community, hesitancy, and the importance of protecting ourselves and the community.

    Through our campaign we were able to engage over 5000 formal members and 200 volunteers, through mass emailing. Our social media reach was over 200,000 on Instagram & Facebook, 10,000 on TikTok, over 3,000 impressions on Twitter and over 1,000 impressions on LinkedIn. For events and community outreaches we connected with over 100 people face-to-face (via Zoom).

    Our outreach and ability to have quality conversations, provide accurate information, and updates on where vaccination clinics were occurring across Canada would not have been possible without the funding received from the Privy Council of the Federal Government.

    As COVID-19 is still very present across the country and new variants have emerged, it still remains very important that FBC continues to provide accurate and current information about COVID-19 and the ways communities can protect themselves and their loved ones.

    We are continuing our national Race Based Data Collection Project on the effects of COVID-19 on the Black community to support this work.

    Community Impact

    New connections with various Black networks and organizations who supported the campaign wholeheartedly were formed. Our content was shared within their communities and helped increase our reach.

    Lasting relationships were built with Black health professionals and influencers who are passionate about improving the health outcomes for Black communities.

    Positive comments were received from people who had gotten their vaccine, some who planned to get theirs and even some who changed their minds and got the vaccine after listening in on our IG live session.

    Explore more of FBC’s work in Health

    Resiliency Through COVID-19 Project

    Community Vaccine Pledge

    Vaccine Hesitancy

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