Workplace Opportunities: Removing Barriers to Equity
Federation of Black Canadians in partnership with the Royal Bank of Canada, Wealth Simple and the University of Toronto.
Funded by the Government of Canada.
In 2021 FBC submitted a project proposal to reduce barriers to employment in federally regulated work places as part of the Workplace Opportunities: Removing Barriers to Equity (WORBE) program launched in 2014.
FBC’s project focussed on federally regulated employers in the Financial sector.
The project had three goals:
Create an online toolkit that shares best practice polices, testimonials, and statistics about workplace diversity with employers in the finance sector.
Develop an ongoing digital campaign that highlights the various issues and opportunities surrounding employment barriers to create awareness.
Hold three national forums to engage members of the Black community and leaders in federally regulated financial institutions.
The Federation of Black Canadians (FBC) is partnered with the Royal Bank of Canada (RBC) to increase the representation of members of the Black community in all levels of employment in the banking and financial sectors by showcasing the barriers present within federally regulated financial institutions. This project worked with employers to showcase current and future employment opportunities for Black based audiences to support community awareness.
The project increased understanding among stakeholders of the finance industry through online and group discussions, focus groups, surveys and info graphic tools.
Three national events were held with over 150 people directly attending across events.
The online digital campaign successfully reached over 30,000 accross our social media chanels, including, Instagram and Facebook. The campaign generated over 5,000 views on TikTok, over 51,000 impressions on Twitter and over 3,000 unique impressions on LinkedIn.
A digital tool kit has been created to support educating the public.